How to write an analysis essay

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My colleagues and I are often asked for help in preparing for the IELTS test, and the most difficult part of this exam for many is Writing Task 2 (essay). 
Often, candidates who have already completed any IELTS Preparation Course come to us to the course of preparation for the exam, or prepared independently, but did not pass the Writing on the necessary score, or felt that they were not fully ready to pass the exam. There are many reasons for this: from lack of critical thinking to stress on the exam. 

However, the greatest difficulty arises from the lack of practice and unorganized work, which begins with the misconceptions of the candidates with whom they approach to preparing and passing the exam. Here are the main ones of these misconceptions that you need to get rid of immediately, if you want to pass the exam to get 6.5 and higher: 
Many, preparing for the exam, pay attention to reading, listening, speaking, leaving Writing for later, in the hope that the exam will decrease inspiration. 
At school, at the university, and at the courses, we were taught to perform exercises in vocabulary and grammar, but we did not systematically train the skill of exactly writing: to find, organize, and express our ideas in writing. 
Speaking and Writing are completely different skills that need to be improved and developed. After all, the ability to swim quickly does not guarantee that you can run fast. Often there is, for example, a situation where a candidate can speak perfectly, but when he starts writing down the same ideas, he cannot link them into sentences, paragraphs, makes a lot of Spelling mistakes, breaks Register, and so on. 

Perhaps it worked somewhere, but not in the international English exams. Each task, each type of essay has its own writing strategy, structure. Your task is not to show that you can write a lot, and that you can effectively use English to express your thoughts within the framework of a given topic. 
To prepare well and effectively, you need to understand what is being evaluated. Then you will be able to independently assess the quality of your work and compliance with the examination criteria. When evaluating Writing Task 2, 4 criteria are used: 
This criterion shows whether your essay corresponds to a given topic and task: how well you understood what you should write about and what youshould write about. You also appreciate the clarity and consistency of your position, your arguments, clarifications, examples: how convincing are they and whether they relate to the task. 

The structure and coherence of your essay is evaluated: how do you distribute ideas by paragraphs, link them together. This also includes Linking Devices: words and expressions, which help the reader to follow your thoughts. The text should be perceived clearly and easily. This, of course, does not mean that you should achieve this through simpler vocabulary and grammar. 
In a motivation letter (or personal statement) to study abroad, you usually write about yourself, your achievements and goals, and the admissions committee decides whether you are suitable for this program university or not. Give it a special attention, as the letter can play a decisive role during admission.